RFID or Radio Frequency Identification is a wireless technology to transfer data between a RFID reader and a RFID tag that can be integrated in a wristband or membership card. Each tag contains a unique ID to easily identify the person wearing the RFID consumable.
For events RFID is mainly used for access control, brand activation and cashless payments. A number of advantages can be created when the technology is used in the right way. Not just for the organizers, but also for sponsoring brands and visitors.
The advantages for visitors are probably the most appreciated ones. Event organizers want their visitors to live a great experience throughout the event.
As an event starts at the entrance it is important that the visitors experience starts well. Avoiding queues at the beginning are here to help. By using RFID for access control a higher number of visitors can be handled. The in--out flow is faster and easier.
In return for the data they share and the extra brand awareness they create visitors can be rewarded. During the event by giving the opportunity to enter a contest or to participate a raffle just by swiping their wristband or when offering a discount on event merchandising. Even after the event the RFID wristband can be used to give access to other related venues or events (i.e. special discount after event).
All regular visitors of festivals hold a collection of not used and non--refundable tokens. By digitalizing the tokens and money flows at an event refunding of visitor becomes logic. This will have a positive impact on pre--sales as well as at consumptions. As visitors expect to be refunded, they will purchase more credits, which will end in a higher consumption as it becomes easier to consume. Intelligent systems of automated top--up linked with a visitor’s credit card or bank account makes it possible to reduce queues at token vending areas and improve once more the experience by reducing general waiting times. With average transaction times of a couple of thousands of seconds bar flows will run far more smoothly.